After living and working in the art world for the past 15 years, Christoph Noe brought pen to paper to gather some thoughts on how to navigate the culture industry. “It first developed foremost as a guide for myself as I continuously challenge the mission that I am on in the art world, asking myself why I am still doing what I am doing,” he reports. “Or sometimes, more dramatically, ‘If art is used in therapy, why do we almost need therapy when working in the art industry?’” Following multiple conversations and with the encouragement of his art-world crew, Noe hopes that these guidelines can function as a possible motivator for those in the industry.