{"product_id":"simone-gooch-flowers-in-the-front-seat","title":"Simone Gooch – Flowers in the Front Seat","description":"\u003cdiv class=\"product-detail-description-text\" itemprop=\"description\"\u003e\n\u003cdiv class=\"product-detail-description-text\" itemprop=\"description\"\u003e\n\u003cdiv class=\"product-detail-description-text\" itemprop=\"description\"\u003eKnown professionally as Fjura, the Maltese word for “flower”, Simone Gooch maintains a delightful tension between imperfection and splendour. She began her floristry practice in 2005 in Sydney, before establishing herself in London for several years. Gooch’s work ranges from hand-delivered gift bouquets to large installations for clients in fashion and design. ‘Flowers in the Front Seat’ restages the beauty of Gooch’s arrangements against a backdrop that is firmly in the everyday. The flowers fill the grey, utilitarian interior of a delivery van, acting as both a casual archive of Gooch’s professional practice and an ode to the forgotten labour of florists as the couriers of precious cargo.\u003c\/div\u003e\n\u003cdiv class=\"row product-detail-custom-fields-container\"\u003e\n\u003cdiv class=\"col-md-10 col-lg-6\"\u003e\n\u003ctable class=\"table product-detail-custom-fields-table\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"custom-fields-row\"\u003e\n\u003ctd class=\"custom-fields-value\" colspan=\"2\"\u003e144 p, ills colour, 15 x 21 cm, pb, English\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row product-detail-custom-fields-container\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row product-detail-custom-fields-container\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Perimeter Editions","offers":[{"title":"Default Title","offer_id":49276255273195,"sku":"9781922545664","price":35.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/1061\/files\/260249.gooch.9781922545664.jpg_500x697_73420bc4-4896-4780-8150-175eb57989a8.jpg?v=1787342543","url":"https:\/\/store.hammer.ucla.edu\/products\/simone-gooch-flowers-in-the-front-seat","provider":"Hammer Museum Store","version":"1.0","type":"link"}